Summer in the UK means ice creams that melt faster than you can eat them, kids home from school and a general sense that the whole country’s dialled back a gear. But while the pace of life slows for some, the digital world doesn’t take a break.
If your website is quietly snoozing through July and August, you could be missing a golden opportunity.
Why Summer’s a Prime Time to Shine Online
While your customers might be on the beach, they’re still online. Whether they’re searching for activities to entertain the kids, browsing for back-to-school bargains, or planning ahead for autumn projects, summer searches are alive and well.
A smart business uses this time to
- Run seasonal promotions – A simple homepage banner can drive traffic to summer deals.
- Share helpful content – Tips, guides, or resources that tie into the season build trust and keep people coming back.
- Test new ideas – If your audience is smaller, it’s the perfect time to experiment with new layouts, features, or marketing campaigns.
Give Your Website a Summer MOT
Much like checking the car before a road trip, summer is a great time to make sure your website is running smoothly. Is it fast, mobile-friendly and secure? Are your contact forms working? Is your content still relevant?
At Zonkey, we can give your site a tune-up so it’s ready for the busy months ahead – whether that’s optimising speed, updating your design, or making sure your SEO is pointing in the right direction.
Think Ahead While Everyone Else is Relaxing
September often brings a rush of activity – new budgets, new plans, new opportunities. Businesses that prepare now are the ones that hit the ground running.
So while the kids are enjoying their summer holidays, why not give your website a little extra attention? That way, when autumn rolls around, you’re not playing catch-up… you’re leading the race.
Need a summer website refresh? Whether it’s design tweaks, technical updates, or a whole new look, Zonkey can help you make sure your website is anything but on holiday. Get in touch today.
Photo by Ethan Robertson on Unsplash