Approach
We took a strategic approach focused on three key pillars:
- Experiential storytelling – The brand is about more than cars; it is about a journey, an experience, a story. We designed the homepage and key sections to put visitors into that mindset: “Your perfect Italian road trip starts here.”
- Visual richness & usability – With stunning landscapes, vintage vehicles, and aspirational lifestyle photography, we ensured the site’s design used full-width imagery, subtle animation, and a refined typography and colour palette that matched the elegant yet adventurous nature of the brand.
- Booking and conversion optimisation – Since bookings and enquiries are core to the business, we built intuitive call-to-actions (“Book Your Classic Now”, “View Collection”) right from the hero section. The flow is streamlined: choose car → pick dates & extras → request booking.
Implementation
- We developed a bespoke theme (or customised theme) for WordPress tailored to the brand’s palette, typography, and visual style.
- Created a modular “Collection” section to display the fleet of classic cars, with filters or categories (by car type, date, package) and high-quality images showing each vehicle in situ across Tuscany.
- Built the booking/enquiry workflow: selection of vehicle, date selection, extras, simple form submission – enabling fast lead capture and clarity for the user.
- Ensured that the site is fully responsive: performance-optimised images, mobile-friendly booking flow, clear navigation on smaller screens.
- Integrated CMS training for the client so they can manage new cars, update imagery and revise content as their fleet or services evolve.
- SEO foundations implemented: meta descriptions, alt text on visuals (important for the image-rich site), site map, basic performance tweaks given large image assets.
Outcome
The new website delivers a high-impact, immersive online presence for Tuscany Classics that matches the premium experience of their offering. It helps convert visitors into enquiries more effectively, and gives the team the tools to maintain and update their site as new cars and tours become available.
