Websites for Hair & Beauty Salons

Your salon is a carefully crafted experience — the music, the lighting, the coffee, the conversation. Every detail is intentional. But too many salon websites feel like they belong to a completely different business. Generic stock photos. A booking link that goes to a clunky third-party page. A service list buried in a dropdown menu. Your website is often a client’s first impression of your brand, and it needs to feel like walking through your door.

Online booking is no longer optional

Your clients are booking everything online — GP appointments, restaurant tables, gym classes. They expect the same from their salon. If your only booking option is a phone call during hours when you’re elbow-deep in a balayage, you’re losing appointments to salons that let people book at 10pm on a Tuesday while scrolling on the sofa.

We integrate your booking system — whether that’s Fresha, Treatwell, Timely, Phorest, or another platform — directly into your website. Not as a jarring pop-up or a link that sends clients away to a different site, but as a smooth, on-brand experience. They select their stylist, choose their service, pick a time, and book — all without leaving your website.

If you’re not currently using a booking platform, we can help you choose one that fits your salon’s size and workflow. The right system reduces no-shows, manages your column efficiently, and gives your clients the convenience they now take for granted.

Your team is your brand

Clients don’t book a salon — they book a person. Your stylists, colourists, barbers, and therapists are the reason people come back, and your website should reflect that. We create individual team profiles that go beyond a headshot and a name. What are their specialisms? Who trained them? What do they love working on? Are they the one for a dramatic transformation or the go-to for a precise trim?

This isn’t vanity — it’s practical. When a new client is choosing a stylist for the first time, a well-written profile with examples of their work gives them the confidence to book. It also helps you direct the right clients to the right team member, which means happier clients and better reviews.

Show your work beautifully

Hair is visual. Your work speaks for itself — when people can actually see it. A gallery of your best transformations, colour work, cuts, and styling is one of the most powerful selling tools your website has. We build galleries that display your photography at its best, with fast loading times and layouts that feel more like a curated Instagram feed than a clunky photo album.

Speaking of Instagram — most salons are already posting their best work there. We can pull your Instagram feed directly into your website, so every time you share a stunning colour correction or a fresh set of extensions, your website updates automatically. It keeps the site feeling current and gives potential clients a real sense of your day-to-day work, not just your portfolio highlights.

Services and pricing — be clear, be confident

There’s an old debate in the salon world about whether to show prices online. We understand the hesitation — pricing can be complex, especially for colour work where every head is different. But clients who can see at least a starting price range are far more likely to book than those who have to call and ask. Transparency builds trust.

We design service menus that are clear without being clinical — organised by category, with descriptions that help clients understand what they’re booking. If you offer consultations before certain services, we make that part of the flow. If pricing genuinely depends on assessment, we’ll frame that honestly and invite people in for a chat.

• Service categories — cuts, colour, styling, treatments, bridal, barbering, beauty — clearly organised and easy to browse
• Pricing guidance — “from” prices, packages, and add-ons presented transparently
• Gift vouchers — purchasable online, a significant revenue stream most salons underuse
• Retail products — if you sell Olaplex, GHD, or other brands, give them a presence on your site

A design that matches your personality

No two salons are the same, and their websites shouldn’t be either. A high-end Milsom Street salon with marble worktops and champagne on arrival needs a website that conveys sophistication and luxury. A vibrant, creative studio in Walcot that specialises in vivid colour and editorial styling needs something bold and energetic. A friendly neighbourhood salon in Oldfield Park needs warmth and approachability.

We take time to understand your brand — not just your logo and colours, but your personality, your clients, and the feeling you want people to have. Then we translate that into a design that feels authentically yours. The typography, the imagery, the spacing, the tone of voice — everything works together to tell your story before a client has read a single word.

Built for the way your clients browse

The vast majority of your clients will visit your website on their phone. They’re checking your hours during a lunch break, booking an appointment on the bus, or showing a friend your gallery while deciding on a new style. Everything we build is mobile-first — fast, thumb-friendly, and gorgeous on a small screen.

Your salon deserves a website as polished as the experience you provide. If you’d like to talk about what that looks like for your business, call us on 01225 667 977. We’re based in Bath and we’d love to hear about your salon.